Should A Aspiring Influencer Pal Stop Using Me for Material?

The Prosecution: One Friend's Perspective

At times I'm recorded while having a meal. I’ll see myself on her social media – it feels like a jumpscare.

A close companion of 10 years, she, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. During meals out, she says, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is aspiring to become one. She makes vlogs about living in our city, a day in her life, and her styling career. The material is quality, credit where it's due, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or just accompanying her. I’ll see myself on her feed later, and it pops up like a surprise: I might be no makeup on, an awkward face or be captured while eating. It’s uncomfortable.

She also anticipates that I will to film her at inopportune moments. Often I’ll be talking to another person, or we're simply spending time in the street. I feel like our friendship has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. I've been invited to a couple of brand events, which was nice, but that doesn't compensate for all the time and effort I invest helping her make content.

I appreciate that she has helped me with my design career, but I resist our friendship to become merely a tally of exchanges. I don’t feel she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. It's crucial her to recognize that our 10-year friendship still has limits. I enjoy spending time with her, but I also desire to enjoy it without being recorded, edited, or posted for an viewers. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I want Beth to see that the content we produce together can get us an opportunity.

I am passionate about creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and documenting experiences online enables me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your interests. I look up to people on TikTok who execute that style of casual, DIY content creation.

Creating content is my interpretation of engaging with life: noticing the details, posting them with an viewership that values the art behind it. I never intend to make my friend uncomfortable. Taking her to professional gatherings was my way of offering access, providing her a chance to experience behind-the-scenes moments that could help her professional path too. That’s not blackmail, it’s just being realistic.

I would take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we create together can achieve: a foot in the door. I know not all people enjoys being on camera, but sometimes unplanned moments is what makes material genuine. Appearing on video from time to time is an inherent aspect of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my private videographer, but friends support one another in small ways. I thought recording a short video now and then would be enjoyable for Beth. Creativity flourishes in collaboration, and having my friend around makes endeavors energetic and pleasurable. I never force her to participate in anything, and I would never deliberately humiliate her. But filming together occasionally is part of how I document our time together.

I cherish Beth’s friendship profoundly and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before filming, and avoiding angles that might make her uncomfortable.

This isn’t about power, it’s about sharing my world while still respecting hers. Obviously content creation is not a replacement for real connection: it’s just part of how I experience life and I desire her to be included in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a companion film you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to create content with. Given the uncertain future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. If Marielle loves creating, that doesn’t mean all those around her is willing material. She must to respect her friend's personal space.
Ankit, 26

She may enjoy producing videos and displaying her life publicly, but it isn't for everyone. It’s nice she has helped her friend professionally, but she needs to hear what her friend desires.
Emma, 27

It sounds like you care about each other, so hold on to that and make sure it’s the priority in your friendship. Create some authentic memories, where genuine feelings are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she’s working. Both seem confused as to what’s reasonable. The answer is not found in trying to change one another, but in each setting clear limits around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their friendship?

Nicole Johnson
Nicole Johnson

A passionate outdoor enthusiast and travel writer, Elara shares her adventures exploring Canada's diverse terrains and hidden natural gems.